WHO WE ARE
Toni Ko founded two new brands, KimChiChic Beauty (KCCB) and Jason Wu Beauty (JWB), after selling her prior company, NYX, to L'Oréal in 2014.
Toni’s vision has been to build affordable luxury beauty brands that blend deep expertise in color cosmetics with the unique magic of KimChi and Jason Wu.
KimChiChic Beauty was born in 2019. It was a multi-channel brand from the beginning with distribution in retailers like CVS, JCPenney, Shoppers Drug Mart, Kroger, London Drug, Happy Beauty Co (Sally’s) and beyond. The brand is also sold via digital retailers like Amazon, Flip, TikTok Shop and also via the brand’s own e-commerce site.
Jason Wu Beauty was born in 2020 and has also been a multi-channel brand from founding. Jason Wu Beauty is available in retailers like JCPenney, CVS, Shoppers Drug Mart, Kroger and beyond. The brand is also sold via digital retailers like Amazon, Flip, TikTok Shop and via the brand’s own e-commerce site.